Online advertising involves promoting products or services through digital channels such as search engines, social media, and websites. It helps businesses reach a wider audience and increase sales.

Social media platforms allow businesses to engage with their audience, build brand awareness, and drive traffic to their websites. It's a powerful tool for marketing and customer interaction.

A pixel is a piece of code placed on your website to track visitor behavior. It helps in optimizing ads and understanding customer actions for better marketing strategies.

Landing pages are standalone web pages designed for marketing campaigns. They are optimized to convert visitors into leads or customers by focusing on a single goal.